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International Journal of Entrepreneurial Knowledge, 8(2), 56–66. Innovations and marketing management of family businesses: Results of empirical study. The management of digital marketing strategies in social network services: A comparison between american and european organizations. California Management Review, 63(1), 5–25.
Principles of marketing syllabus how to#
Navigating the new era of influencer marketing: How to be successful on instagram, tikTok, & Co.

Principles of marketing, (17th global edition). Required Textbook/Materials: Kotler, P., & Armstrong, G.

Prerequisite Subjects: YMANORGBEV (Management and Organizational Behavior) It likewise provides the students a comprehensive, innovative and practical introduction to marketing. It provides a rich depth of practical example and applications showing major decisions that marketing managers’ face in their effort to balance the organization’s objectives and resources against needs and opportunities in the marketplace. Principles of marketing take a practical, managerial approach to marketing.
